The Godfather of Soul, James Brown, at House of Blues, Las Vegas
Empire produced The Godfather of Soul himself, James Brown, at the House of Blues in Las Vegas, for a global software firm. The client needed tremendous bang for its buck as well as an electrifying act that would charge up the 1,200 company sales representatives as well as the company's executive team and CEO. Empire worked hard to deliver a living legend that was a perfect fit for the legendary House of Blues setting. The James Brown Revue exploded onto the stage and performed a high-energy 80 minute set with a band that featured two drummers, percussion, rhythm section, horns, dancers, backing vocalists and the one and only Godfather of Soul, James brown. James performed many of his time-tested funk & soul hits including "Sex Machine," "I Feel Good," and "Papa's Got a Brand New Bag." The capacity audience danced throughout the show. Empire toiled behind the scenes to arrange an exceptionally large meet and greet with Mr. Brown and approximately 50 VIPs and worked with the House of Blues to ensure a smooth production and an exceptional experience for the attendees.
This show was the second time that Empire had produced James Brown for a corporate event so our familiarity with his operation and set-up benefited our client greatly. Empire is a leading producer of headline musical entertainment for classic corporate events and have produced a wide variety of living legends and master musicians from Ray Charles and Aretha Franklin to Al Green and James Brown.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
