An Evening of Headline Disco to Pump Up A Pharmaceutical Company's Sales Force
When a major pharmaceutical company wants to inspire its sales team to surpass the previous year's record-breaking numbers, it calls on Empire Entertainment to provide the right entertainment to inspire and energize. For the main entertainment event at a multi-day sales conference for one of the world's largest drug makers, Empire delivered not one but two legendary disco acts to perform in the packed Grand Ballroom of the San Francisco Hilton: The Gap Band and KC & the Sunshine Band. The identity of the two acts was a surprise, and the attendees' astonishment at their good fortune fuelled a long night of exuberant dancing and a trip back to disco's finest era. As the bands played hits ranging from KC & The Sunshine Band's "That's The Way (I Like It)," "Shake Your Booty," "Get Down Tonight," and "Keep It Coming Love," to The Gap Band's "Get Up and Dance," and "You Dropped a Bomb on Me." By the end of the night, there wasn't a dry shirt in the house.
Empire also provided a motivational keynote speaker to rouse the audience during one of the daytime general sessions. 2,300 people sat in rapt attention as Irish Tenor, Ronan Tynan, movingly recounted his triumph over a childhood disability to become a medal-winning athlete, a physician, and a world-renowned singer. Empire worked with Dr. Tynan to ensure that he would include aspects of the conference's theme into his presentation. Following Dr. Tynan's speech, the audience swooned to his a cappella version of "God Bless America" before clamoring to their feet in a standing ovation. There wasn't a dry eye in the house. Empire arranged private meet & greets, where guests were able to chat and take photographs, with both acts, as well as Ronan Tynan.
Empire is a full-service talent & speaker booking and production organization, capable of fulfilling all of our client's diverse needs for meetings and events.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
