Empire Brings the Sounds of Headline Disco to Hawaii
When one of the world's largest and best-known software firms wants to reward its highest achievers, it flies them to Kauai for an Empire Entertainment-produced event. Once again, Empire secured disco fave KC and the Sunshine Band – top pick of the firm's CEO – and KC delivered: 300 sales representatives danced the night away. Empire's production team had an equally strong delivery. The site's ballroom was small, and not outfitted for an act of KCSB's proportions. But Empire sent a landing party months ahead of time to inspect the site, then had it specially equipped to handle a major touring act – full light show, speaker stacks, stage large enough to accommodate 15 players and 4 dancers up front, etc. The room was miraculously transformed: Somehow, the excitement of Madison Square Garden fit gracefully into a room just 60' by 120'. KC performed a high-energy 75 minute set rife with hits including "That's the Way I like It", "Shake, Shake, Shake", "Get Down Tonight", "Give it Up", and "Boogie Shoes". The afternoon before the show, Empire leveraged its warm relationship with KCSB to persuade the reclusive Harry "KC" Casey to "drop by" and enjoy beverages at a cocktail party called by the firm's CEO. KC mingled much to the attendee's delight, setting the tone for the concert and celebration that evening.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
