Empire Produces 11 Time Grammy Winner Lyle Lovett for Global Technology Meeting in Seattle, WA

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March 1, 2004

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At a two-day long global summit for a multinational technology company's top business partners, Empire was engaged to identify, contract and produce a headline musical artist who would appeal to the demographics of the audience, and provide an intimate concert experience in the 530 seat recital hall at Benaroya Hall, home of the Seattle Symphony Orchestra.Empire recommended and subsequently contracted the acclaimed headliner Lyle Lovett and his band of extraordinary musicians. Lyle was selected because of the intimate and quiet nature of his music which suited the acoustically live recital hall perfectly, the vast intelligence behind his music which would appeal to a very upscale and intelligent audience, and his dry humor which we knew would endear him to the audience and create a memorable and meaningful experience that would reflect well on our client, the host company of the conference. Lyle Lovett's performance achieved this and more as he won a standing ovation for playing music ranging in style from country and blues to gospel and bluegrass, and interspersing his songs with wry commentary that had the audience laughing throughout the show. Lyle's extraordinary musicianship and the amazing talent of his band which included drums, percussion, fiddle, steel guitar, electric guitar, upright bass, cello and piano, was not lost on the audience, members of which came from more than 20 countries. Since the show took place on St. Patrick's Day, Lyle wore a bright green suit for the occasion. After the show Lyle was gracious and warm at a meet & greet in the Founders Room, taking photos with each and every VIP attendee, telling more stories and signing more than 50 CDs as gifts to the clients.

For this project Empire handled the talent selection, contracting, logistics, and all staging, sound, lighting and electrical power, coordinating our efforts with the client's events logistics company and Benaroya Hall. The evening was a resounding success and everyone from Lyle Lovett and his band, to the clients, their partners and the staff at Benaroya Hall, were delighted to have been part of such an extraordinary evening.

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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