Jewel Concert in Seattle for Magazine-Sponsored Retail Promotion Event
When one of Empire's magazine clients sought to present a special value-added event for one of their top advertisers, they turned to Empire Entertainment to help them present one of today's hottest musical stars at the historic Paramount Theatre. Empire worked with the client to secure the rapidly rising and extraordinarily talented Warner Brothers Recording artist, Jewel, to perform a solo headline concert that included her hit songs "Who Will Save Your Soul" and "You Were Meant For Me" as well as a variety of songs in styles ranging from blues and country to folk and ballads. Her performance to a nearly packed house revealed not just her great musical talent but also her knack for humorous story telling and interactive rapport with her audiences. Her 90-minute-long performance included a guitar and harmonica duo with her brother Atz, who lives in Seattle, and won a standing ovation and encore from the audience, all of which were the retailer's shoppers.
For this performance Empire negotiated all contract terms including promotional rights for both parties, handled all logistics and production arrangements, managed all aspects of the live performance, and helped to get Jewel styled for the performance with some exceptional clothing from the retailer. Empire was successful in negotiating an excellent deal for Jewel to perform by combining incentives that included a national advertising page to offset hard dollar costs.The show was an incredible success that thrilled Jewel's fans, increased customer loyalty for the retailer and provided a unique and fitting way for the magazine to thank it's advertiser as well as reinforce its presence in the Seattle Market.
Empire is a major producer of event marketing programs and the leading producer of contemporary music for corporate marketing events.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
