11th Annual Elizabeth Glaser Pediatric AIDS Foundation Kids for Kids Carnival Event
For the sixth consecutive year, Empire Entertainment produced The Elizabeth Glaser Pediatric Aids Foundation, Kids For Kids charity carnival event at New York's Industria SuperStudios in Manhattan's West Village. This year's event was underwritten by The Bandai Foundation and sponsored by The Toys R' Us Children's Fund, MTV, VH-1, Country Music Television, InStyle Magazine, JetBlue, Symrise and Mercedes-Benz Tri-State Dealers among others. The event took place in all of the photography studios of the Industria complex as well as the Diane von Furstenberg Studio and 9 large tents set up on Washington Street and West 12th Street.
More than 1,500 people attended Kids for Kids which featured a kids dance club created by MTV/VH-1/CMT, delicious foods from dozens of participating New York City restaurants brought together by Jonathan Morr, an Art Room in which artists including Chuck Close, Francesco Clemente and Jeff Koons worked with children to create original paintings and sculptures, a street carnival where children played games with celebrities like Julianne Moore, James Gandolfini and Brooke Shields, a JetBlue flight simulator activity, video karaoke, a toy redemption area donated by Toys R' Us, a fragrance laboratory created by Symrise, a storytelling room sponsored by TARGET and a kids yoga room designed by Béyul and staffed by yoga instructors from Karma Kids. The afternoon event also featured several performances on a main stage including Kid Pop, Big Truck Music, The Power Rangers and a headline concert by Maverick recording artist Ben Jelen.
Empire Entertainment managed and coordinated most aspects of the four hour long event including the tenting, security, staging, labor, cleaning crews, emergency medical service standby, and signage. Decor for the event was provided by Robert Isabell.Kids for Kids 2004 was a tremendous success for all involved and helped to raise $1.3 million in funds to support critical pediatric AIDS programs.
Empire is a key producer of high-end, not-for-profit events and a strategic partner to businesses looking to create event-marketing opportunities in collaboration with charitable causes.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
