Innovative Live Production Workshop 'Live Lab' Wins Olympic Gold for Panasonic in Germany
Live Lab is a "Creative Solutions Provider" joint venture created by Choreographer Tee Scatuorchio, Musical Director Mike Levesque and Empire Entertainment. Live Lab designs original productions for trade shows, business meetings and other forms of event marketing initiatives. Live Lab productions are exclusively represented by Industrial Artist Management. Live Lab's most recent show for Panasonic at the CeBit International Trade show in Germany, demonstrated once again it's range and versatility. Working with the vibrant message of Panasonic's sponsorship of the 2004 Olympic games, Live Lab assembled an all-star cast of marching drummers, trumpet players and Ribbon Gymnast dancers from such Broadway hits as, "Movin' Out" and "Cabaret" to create an original stage show that served as a framework for presenting Panasonic's business messages. The show drew some of the biggest crowds at this year's CeBit electronics trade show and was wildly successful. Live Lab's show for Panasonic at the IFA show in Berlin, Germany in September 2003 featured Beat Box and Hip - Hop worked into a Formula One Racing Pit theme. Live Lab is expert is crafting shows that not only provide great entertainment but entertainment that delivers content in a smart and seamless production. Whether it's a show lasting only 3 minutes or a half hour, Live Lab conceptualizes, directs, choreographs, composes music, casts, costumes, and above all, produces quality shows based on years on extensive experience. Live labs recent and upcoming shows include productions for Choice Hotels, Carlson Worldwide, Nick At Nite's Upfront Show, Gerber Foods, Panasonic IFA, Panasonic CES, Merck's Zocor & Singular Launches, Arthur Ashes Kids Day/CBS TV and others. When You Want shows that Include: Beat Poets, Beat Box, Ribbon Gymnasts, Tap, Hip Hop, Acrobatics, Percussion, Vocalists, Broadway Style Song and Dance and other emerging forms of performance, call Live Lab!
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
