Third Annual Tribeca Film Festival, Family Festival in Lower Manhattan
Now in its 3rd year, the TriBeCa Film Festival once again turned to Empire Entertainment to produce the festival's largest single event, the TriBeCa Family Festival. The multi-faceted street festival pulled in an estimated 300,000 visitors throughout the day and served as a focal point for the growing celebration of the revival of Lower Manhattan. Larger than previous years, this year's Family Festival offered more than 70 tents of entertainment, activities, and food and stretched across 17 city blocks. Five outdoor stages presented a diverse collection of New York-based performers and community talent.
Highlights of this year's Family Festival included an arts and crafts pavilion sponsored by American Express, a children's library and storytelling with Robin Williams and Whoopi Goldberg in the Scholastic pavilion, a baby giraffe, zebra, and leopard cub on display with South African Tourism, Club TriBeCa which featured live cabaret-style performances throughout the day, a tennis activity area created by USTA, a basketball shooting court sponsored by the Nationball Basketball Association, a life-size chess board, hundreds of street performers, face painters, kite-making, sidewalk chalk art, a public art mural, a KidzTown dedicated to children's activities and entertainment and numerous other arts and crafts tents and areas.The event also included the participation of dozens of restaurants and merchants in lower Manhattan and the spontaneous participation of schools, community groups and all manner of special interests and institutions in TriBeCa.
Empire Entertainment served as Executive Producers and managed all production and logistics elements of the entire event and coordinated all services including tenting, permitting and street closure, integration with city agencies, security, electrical power distribution, decor, staging, sound, lighting, labor, decor, bathrooms, street cleanup, video and A/V, event design and layout, stage management, etc.
Empire is a major producer of public events and is proud to be a partner of TriBeCa Productions in the TriBeCa Film Festival since it's start in 2002.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
