Big Concert Night In the Big Easy
When one of the world's largest and best-known software firms wants to dazzle its customers and business partners with a hot night in the Big Easy, it picks up the phone and calls Empire Entertainment. The client's goal was lofty: to put on a precedent-setting corporate concert, with multiple performers and a Grammy-like feel. Empire met the challenge head-on. Working closely with the client's marketing department, they arrived at a novel solution: to recreate, in concert form, last year's hit documentary, "Standing in the Shadows of Motown". The film celebrates the career of the Funk Brothers, the band that played on all of the classic Motown tracks from the early 1960s right through until the 1980s, backing the likes of Marvin Gaye, Smokey Robinson and the Temptations. Few people are aware that the Funk Brothers tallied more number one hits than Elvis, the Beatles, the Rolling Stones and the Beach Boys combined. Empire partnered the Funk Brothers with Chaka Khan, Joan Osborne (both of whom were featured in the film), Aaron Neville and Ruben Studdard.
Two days before the show, Aaron Neville was hospitalized with bronchial asthma and forced to cancel. Empire worked quickly to replace him with none other than the legendary Isley Brothers' lead singer, Ron Isley. The end result was a high-energy, all-star event that ignited the 5,000 person strong crowd. The hits kept on coming: "Ain't Too Proud to Beg"; "What's Going On"; "Signed, Sealed, Delivered"; "I Heard It Through the Grapevine"; "Ain't No Mountain High Enough"; "What Becomes of the Broken Heart?"; "My Girl" and others. After the show, an out-of-breath member of the client's top brass exclaimed, "It is not possible to put together a better corporate show!" Earlier in the week, for this same client, Empire put on yet another all-star event: a panel discussion featuring James Carville, Ben Stein, and Todd Buccholz, and moderated by Stuart Varney. The lively debate focused on the upcoming presidential election and its economic impact of the U.S. and the world.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
