Blue Man Group Appears at the Premiere of FOX's The Jury
When FOX Broadcasting chose to premiere their new Summer Series, "The Jury," for Executive Producers Barry Levinson, Tom Fontana, James Yoshimura and Jim Finnerty in New York City, they turned to Empire to help them put on a first class event. Empire helped to create an upscale cocktail event at the 21 Club that included a red carpet area and step & repeat wall outside the Museum of Television & Radio (where the show was screened), and a themed reception in the main dining room of the 21 Club which included celebrity guests, branded items, live music, fine food & drinks and gift bags.
The 200 person event had just the right energy & buzz and attracted stars ranging from Blue Man Group (who recorded the show's theme song), Bill O'Reilly from FOX's "O'Reilly factor," Shalom Harlow, and Patrice O'Neal. Guests arrived immediately after the conclusion of the screening next door and stayed until after the bars were shut down. For this upscale event, Empire worked with FOX to provide a variety of integrated services including site selection, creative development, design & printing, menu selection (including a specialty bar with themed cocktails like "the Jury-Tini", the "Subpoena Colada" and "the Deliberation") the facilitation of bar displays and presence for liquor sponsor Belvedere Vodka, the management of security and check-in logistics, decor including branded table tops & custom linens and serving trays with miniature gavel garnishes and onsite management of the event flow. Empire also created a custom sound track for the event to fill in breaks between performances by the Todd Londagin combo. Empire worked closely with FOX Broadcasting, Vanity Fair, The 21 Club, Belvedere Vodka and other parties to ensure a smooth running event that reflected the high standards of this world class broadcaster.
Empire is a leading producer of press and product launch events for the media and other industries.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
