After-Concert and CD Release Party for Velvet Revolver's New Album, Contraband
Empire Entertainment was once again called upon to produce a music industry party for valued clients, J Records / RCA / The BMG Music Group. This time, their client was Velvet Revolver, a new band consisting of several former members of Guns 'n' Roses: including Slash and Duff and Scott Weiland The Stone Temple Pilots former front man.Called in a week prior to the event, Empire worked to create a "Moroccan-roll" themed event on the rooftop of the hot new 'meat packing district' hotel, The Hotel Gansevoort. With extremely limited electrical power onsite and challenging 'new hotel' logistical and practical problems to contend with, Empire managed to create and execute a first class event for a crowd of music celebrities and industry personnel including Clive Davis.
The event featured original decor in a Moroccan theme reminiscent of the decor at the band's studio where their debut album was recorded. Empire and it's team designed & provided decor in both interior and exterior spaces on the hotel rooftop and floating flowers and votive candles around one of Manhattan's few rooftop swimming pools. The party went late into the evening with great rock music from DJ Frank Inglesi, and celebrities and guests lounging on Moroccan furniture arrangements beneath lanterns and among flowers and planters. Empire was complimented throughout the night by the client, hotel personnel, and attendees, for doing a great job.
Empire is a leading producer of events for the entertainment industry.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
