Empire Takes A Top Global Company's Top Performers on an Entertainment Trip Around the World
Each year, one of the world's top food & beverage companies flies its highest sales achievers and their spouses from around the world to its New York headquarters to celebrate their achievement and recognize their accomplishments. The trip includes sightseeing, business programs, a marching band salute and an evening at Ellis Island. The highlight of the annual trip is the awards dinner, typically held inside a massive tent built on the grounds of the corporate headquarters. And for the past several years, this company has consistently turned to Empire Entertainment to deliver a program of interstitial performances that reflect the company's values and break up sections of the awards presentations.
This year, Empire was charged with creating a program of entertainment that represented excellence in four of the major regions of the globe and one that could segue naturally into a night of dancing and celebration. Empire was able to utilize its vast network of contacts in the worlds of international music and dance to deliver extraordinary, colorful and impactful performances from China, Ireland, India and Africa. The first performance of a traditional Chinese Dragon dance was performed by the Ying-Tang Dance Ensemble and featured colorfully costumed dragon dancers, drummers and waving flags to kick off the evening with a traditional dragon dance. The second performance was by the remarkable World Champion Trinity Irish Dancers from Chicago who amazed the audience with their high energy, and incredible timing and precision.The Natya Dance Thrater dancers of India then performed a number that was beautiful, graceful and entertaining, attired in richly colored costumes, jewelry and body paint & makeup. The last performance by the Universal African Dance & Drum ensemble featured wild energy, acrobatic stunts, explosive energy and served as a perfect ending to this international series of performances. Their segment ended with a reprise number on stage in which they were joined by the Trinity Irish Dancers and the Natya dancers who served to get the clapping audience up and on their feet. The Eturnity Band, New York City's best R&B, Funk & Motown dance band, then laid down the drum beat that kept the audience dancing until the end of the night.
Empire Entertainment is the leading producer of international talent & performers for corporate events. We have presented acts from every region of the world.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
