Empire Presents Brazil's President, Lula da Silva, and Bossa Nova stars for CAIXA Event in NYC
When the Brazilian financial services firm, CAIXA Internacional wanted to launch their United States presence with a splash, Empire was called in by Latin American producer contacts to help stage and produce an important press event & reception that would feature both high stature presence and fun entertainment. The event was held at the Bildner Center in the City University of New York building on Fifth Avenue in the shadow of the Empire State Building.The event featured an address by Brazil's President, Lula da Silva, a multi-media presentation by executives of CAIXA Internacional, and a performance by Brazilian Bossa Nova legend, Paulinho da Viola.For this event, Empire provided all production management, audio and backline, as well as stage management of the show and printing of banners.
The event was planned with only a few days of advance notice and almost all of the arrangements and coordination had to be conducted in Portuguese through translators. The event was a rousing success and was attended by more than 500 guests and members of the press. Empire is a leading producer of international events, both overseas and for international companies seeking to establish and maintain presence in New York City and the United States.
Empire is a leading producer of presentations featuring heads of State from around the world.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
