Empire Helps Commerce Bank to Celebrate Independence Day with All-American Music & Fireworks
Commerce Bank is one of the New York Region's fastest growing banking Empires and Empire has worked with Commerce Bank for several years to produce high quality entertainment & events for their customers and event marketing initiatives. So it was natural that Commerce Bank would turn to Empire to help them throw a major outdoor event in conjunction with their sponsorship of the Long Island Classic golf tournament. For this special event, Commerce Bank wanted to draw 10,000 or more people to their branches in Long Island and create an all-American program of entertainment to highlight the weekend tournament for which the signature event would be held on July 3, the night before Independence Day.
Empire quickly identified The New York Pops featuring Skitch Henderson as the perfect American family entertainment for this event. The concert was held outdoors in the beautiful Lakeside amphitheater on a perfect July night. As the sun set, the audience enjoyed the powerful sounds of Carnegie Hall's 77 piece house orchestra under the baton of the charismatic and dynamic Skitch Henderson as they played selections from great Hollywood soundtracks in front of a giant American Flag backdrop and Commerce Bank branding. The show concluded with a rousing version of Tchaikovsky's Overture of 1812 that led right into an amazing fireworks display by the world famous Grucci Fireworks family. For this event, Empire contracted the New York Pops, handled all production logistics with the orchestra and the theater, handled transportation in busy holiday traffic to ensure an on-time performance, created an all-American soundtrack to warm up the audience and were onsite to stage manage the magical event. In the end as many as 30,000 people attended the beautiful concert event and the client was ecstatic.
Empire is a major producer of both private and public events.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
