Smash Mouth Rocks A Global Technology Audience at The Georgia Dome in Atlanta, GA
As corporate event audiences grow ever younger and more internationally diverse, Empire is constantly delivering contemporary and internationally known entertainment to meet the needs of these audiences. Such was the case when Empire was called upon to deliver an internationally-recognized, high energy concert act that would appeal to an audience in their 30's and 40's, representing countries from around the world. Using its extensive relationships in the contemporary music field, Empire was able to quickly deliver Smash Mouth who perfectly fit the bill for this major event in the massive Georgia Dome for an audience of over 13,000 people. Smash Mouth absolutely rocked the crowd with a 90 minute set that included their hits like "All Star" and their cover of the Monkees "I'm a Believer" from the motion picture Shrek. They also performed high-energy covers like "Why Can't We Be Friends?" and also material by Van Halen and others. The audience crowded the stage before the concert began, danced incessantly once they took the stage and brought the band back for a thundering three song encore once they finished their set. In addition to having 13,000 people jumping up and down in sync on one song, Smash Mouth's set had this world class company's employees 'body surfing', possibly a first for a corporate event.
Production for this event consisted of a massive stage that had been converted from a meeting set used earlier in the program. Five massive video screens were used to provide image magnification and the lighting was provided by a rig of several hundred intelligent lighting fixtures. A world-class concert sound system made the band sound perfect. For this engagement Empire provided all artist contracting, management of air, room, ground transportation and hospitality logistics, coordination of all production with the client company's technical supplier, and stage management of the concert portions. Empire also provided a custom soundtrack of pre- and post-show music to get the audience into the right mood before the show and to keep them dancing once Smash Mouth left the stage.
Empire is the leading provider of contemporary musical artists for corporate events.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
