Rochester MusicFest celebrates it's 10th Anniversary, 'Celebrating the Spirit of Rhythm & Blues'

This July, The City of Rochester celebrated it's annual music festival's 10th Anniversary, "Celebrating the Spirit of Rhythm & Blues."Each year, the city has presented the Rochester MusicFest for its community and has grown its promotion into surrounding regions including Buffalo, Syracuse, Toronto and slowly into the national market. Originally conceived and still promoted by Mayor Johnson, who is a great lover and supporter of music and the arts, this festival has financially sustained itself over its history by presenting, along with some very supportive sponsors, such as Eastman Kodak, Excellus and local R&B radio station WDKX, to name a few, a world-class line-up of musical entertainment. The Rochester MusicFest draws interest for local tourism and enriches community spirit & tradition, and while doing so has grown to be the largest R&B festival in the northeast.

In recent years, artists such as Mary J. Blige, The Isley Brothers, The O'Jays, Floetry, Maze featuring Frankie Beverly and Ashanti have played this R&B festival. Prior to specializing in R&B, this annual event has been a world-class presentation of some of the best music compiled from many musical styles and genres. Artists such as Big Bad Voodoo Daddy, BR5-49, Tito Puente, The Derek Trucks Band, Chaka Khan, Little Feat, Taj Mahal, George Clinton, Ziggy Marley and Al Green among dozens of others have appeared at The Rochester MusicFest. This year, the City of Rochester issued its tri-ennial request for proposals for production services for the MusicFest. In response, NYC event marketing company Lead Dog Marketing along with Empire Entertainment and PR firm Eric Mower & Associates won the bid for this position.

Empire's role was to book all of the talent and do all related coordination, logistics, advance and oversee stage production and management, as well as manage all talent on site.The process of booking was a close relationship with the City's Commissioner of Parks & Recreation, Loretta Scott (who has headed up the festival for the Mayor since its inception) for whom Empire presented all talent ideas and availability. This collaboration really helped to bring Empire in as a strong booking partner and served to positively enhance our understanding of the audience, the intent and the mission. In many ways, booking this festival was very similar to booking a corporate event. There were some of the same parameters such as no promiscuity or profanity, a positive message etc., as this festival is a family-oriented event.

A couple of challenges that Empire had to overcome, was trying not to repeat artists, (after 10 years of presenting so many of R&B's top artists) and finding suitable new and older school R&B artists that appealed to the mature and the younger generations of R&B. Artists must also perform with live bands as no track artists, hip-hop or rap is permitted at this community event.Empire secured 14 bands for this years Rochester MusicFest including several local artists. Beginning with Friday nights 'Latin Night', regional local, merengue band La Linea opened the evening, and were followed by Puerto Rico's own local salsa legends, Puerto Rican Power Orchestra. Opening Saturday's line-up at 1PM, was local artist, 15 year-old Damaris Rivera, who performed a short but wonderful set of original songs, that included her current regional radio hit and also a beautuful tribute to Aaliyah. She set a great mood for the rest of the days line-up with a lot of local support and a soulful beginning to a weekend of R&B.Following Damaris, another local group PrimeTime Funk, kicked it up a notch with a full 45-minute set of covers of some of the best funk in the business. They also were very excited to open for one of the legends of funk The Brothers Johnson, who recently came out of the woodwork after 18 years of absenture.