Empire Produces 1980's Superstar Cyndi Lauper In Concert For Business Travel Leaders

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August 1, 2004

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At the 2004 National Business Travel Association convention, Empire Entertainment was again asked for the 7th year in a row by co-sponsors American Express and American Airlines to secure and manage headline entertainment and provide all of their production requirements. This year the event took place at Orlando's Epcot Center at the World Showplace Pavilion with a special, rare corporate performance by Cyndi Lauper.

From the moment she took the stage, Cyndi Lauper was electric. Her first number, a standard American ballad, featured Cyndi alone in the spotlight with just piano accompaniment. She then exploded into the audience with her own song, "Shine", exuberantly moving above the amazed concert goers from chair to chair. The crowd remained standing for the entire night while she performed her most memorable hits as well as rock standards "Walk On By" and "Stay", performed as a salsa number with her trademark bravado. She held the crowd her hand with a slow acoustic waltz version of her hit "She Bop" and brought the room to complete silence with her moving #1 hit "True Colors." True to form, her inter-song banter was charming and funny, giving the history of each song and what it meant to her. By the end of the evening it appeared Cyndi was enjoying the show as much as the audience, as they rushed the stage for her encore, "Girls Just Wanna Have Fun."Empire Entertainment was asked to not only provide and manage the talent, but to supply all aspects of the production, including sound, backline, staging, lighting and labor.

The challenge this year was not only to accomplish this at the same budget as year's past, but to deliver production at an equal level to one of the world's most prestigious entertainment venues, Walt Disney World. Empire Entertainment brought in its own trusted vendors from the sunshine state and delivered under budget, more than satisfying the needs of client and talent alike.

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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