Empire's New Tokyo, Japan Office Produces Broadway's
Dentsu and Dentsu Tec needed to produce a major press event in Tokyo for their client, a leading manufacturer of electronics products. They chose to partner with Empire Entertainment through its newly formed Asian arm to identify, book, and produce a world-class talent for their event.The press conference event was held to introduce the client's new line of flat panel LCD and Plasma televisions - most of which are high-definition. Dentsu and Dentsu Tec determined that it was important that the talent be both energetic and beautiful in order to wow the live audience. It was equally important that the act successfully demonstrate the new televisions' ability to accurately represent the brilliance of color, and also the very spirit of the performance.
Dentsu and Dentsu Tec's plan was to film the act in high-definition in advance of the actual press conference. During the press conference the pre-recorded and edited film would be shown on the new screens. As the pre-recorded sequence came to a close, a massive curtain on the side of the hall would be opened, and the actual performers would be revealed. The artists would then go on to perform a couple of numbers.For this demanding and exciting project, Empire identified the world-renowned Argentine Tango ensemble, Forever Tango, whose show is currently appearing on Broadway, as a perfect fit. The raw energy of Forever Tango's dances, coupled with the beautiful costumes and engaging live music was the ideal subject for this project.Forever Tango delivered 4 dancers and an accompanying band of five musicians(Cello, Violin, Piano, Bass and the Bandoneon) who performed in front of approximately 200 journalists at the popular Tokyo nightclub Ageha.
The event was a great success, and we at Empire are proud to share in the praise Dentsu and Dentsu Tec received from their client.For this event Empire contracted the artists, was responsible for all production logistics associated with the performance, and performed as the on-site producer.Empire Entertainment's new office in Tokyo Japan now enables Empire to better serve it's wide existing base of Japan-based clientele and also to better service the needs of our other clients throughout the world for projects in Japan and elsewhere in Asia.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
