Empire Stages Performances at Jennifer Lopez' Surprise Birthday Party for Marc Anthony
When celebrity event designer Colin Cowie was asked by Jennifer Lopez' to help produce a surprise birthday party for her husband, Latin music superstar Marc Anthony, Colin turned to Empire Entertainment to help with the entertainment for the evening. Working with very short notice and under precautions to keep the surprise concealed, Empire was challenged with the task of providing Latin music that would impress Jennifer Lopez and Marc Anthony, dance music that would rise to their standards, and production support that would impress the most A-list musicians and top music industry personnel.
Working through its extensive network of contacts in the Latin music community, Empire was able to secure the Jimmy Bosch Band / Oscar Hernandez Orchestra, who have recorded with many of Latin music's biggest stars, along with up-and-coming turntable artist DJ Cassidy, who has spun for Sean "Puffy" Coombs, Ben Affleck and Naomi Campbell among many others.
For the exclusive event, held in a private home on Long Island, Empire provided production management, concert sound system, backline as well as stage management and travel logistics. The Jimmy Bosch Band / Oscar Hernadez Orchestra got people on their feet after the surprise was revealed and DJ Cassidy kept them dancing until early the next morning when the police were called in to shut down the party. Throughout the evening other guests such as Latin Legends Johnny Pacheco & Luis Miguel, hip hop guest artist Fat Joe & The Terror Squad and Little Louie Vega also performed and Empire easily handled their needs in a seamless fashion. The live performance session ended with Mark Anthony & his Orchestra.Empire is a leading producer of high end private events around the world.
From East Hampton and St. Barts, to Gstadt and St. Tropez, Empire is the company to call.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
