Empire Delivers David Copperfield, Rod Stewart, Ellen Degeneres and Black Eyed Peas for Meeting
For the sixth year running, Empire secured talent for the new model reveal show for one for of the world's largest and most successful car-manufacturers, and it was a resounding success.This year's program was held at The Arena at Mandalay Bay in Las Vegas, where Empire-partner Kaleidoscope Productions once again designed a stage and produced a show to rival the Academy Awards. Empire Entertainment outdid its efforts in past years and delivered a program of headline talent the caliber of which are rarely seen at corporate meetings.The relaxed and hilarious Ellen DeGeneres hosted the event and delighted the audience with material tailored specifically to the show. She delivered laughter consistently, whether on- or off-script. The general session featured a stunning performance by top-of-the-charts hip-hoppers, the Black Eyed Peas, which included their smash hits, "Hey Momma" and "Let's Get It Started". The Peas were backed up by the wicked moves of urban dance legends, The Rock Steady Crew.
The show also featured breath-taking, audience-interactive illusions performed by the world famous magician, David Copperfield. The piece de resistance in Mr. Copperfield's performance was a custom-designed illusion in which one of the client's soon-to-be-released vehicles vanished.The show culminated with a roof-raising concert by rock legend Rod Stewart. After taking the audience on an electrifying tour of his greatest hits – Tonight's the Night, Forever Young, Hot Legs, The First Cut is the Deepest, Some Guys Have All the Luck, the list goes on -- Stewart closed the show with a raucous version of "Maggie May", during which he kicked dozens of signed soccer balls out to the adoring audience.The day-long event also showcased a short film starring Danny Glover and actor/comedian Larry Miller, and featuring Saturday Night live stars Seth Meyers and Chris Parnell – all secured by Empire Entertainment.
When it comes to the world's largest corporate entertainment projects, world-class companies turn to Empire Entertainment.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
