Empire Presents Comedian Dana Carvey for Major Loan Institution Event

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October 1, 2004

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When a leading home loans institution needed a headline comedian to act as the finalé for their "Platinum Producers Circle" conference, they called Empire Entertainment. As the final event was on a Saturday evening, Empire recommended and secured former 'Saturday Night Live' cast member, Dana Carvey. Dana performed a number of dead-on impressions including both former and current Presidents George Bush, John Kerry, Howard Dean, Ross Perot, The Croc Hunter, and Michael Jackson. He also brought some of his best-known characters from SNL to life, such as "The Church Lady" and Hanz (of "Hanz and Franz" fame). Dana also played guitar and piano with some absolutely hilarious bits, and his material about being a parent and raising children had the crowd in stitches.But most importantly, Dana performed a great deal of customized material specific to the client. He referenced their company name and their industry in a number of routines, and sang ad-libbed songs about the highest-ranking executive at the conference as well as about a VIP couple who was seated front and center. The audience's standing ovation and sustained applause after the 60-minute long performance was so tremendous, that Dana came back for an impromptu encore.

Empire Entertainment is a leading producer of customized headline comedy entertainment. Aside from Dana Carvey, we have produced other former SNL cast members Kevin Nealon performing customized "Weekend Update" and "Subliminal Man" segments for numerous clients, and recently had Darrell Hammond, perform a set of customized comedy in full makeup as former President Bill Clinton.

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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