Empire produces Tonight Show Host, Jay Leno, For Restaurant Industry Event
For the fourth year in a row, Empire provided entertainment for a prominent restaurant industry annual gathering. In previous years, Empire secured Tim Russert, James Carville and Mary Matalin, Penn & Teller and comedian Jeff Ross for the event. This year, the program was held in Los Angeles and our client wanted to take advantage of the local celebrity talent pool to maximize their investment and to reach for the most recognizable name they could deliver. Empire met and exceeded these requirements, delivering ‘Tonight Show' Host Jay Leno. Leno took the stage at 8:00AM, delighting the coffee-drinking attendees with his massive celebrity status and an hour of early morning laughter. Empire leveraged its' long-standing, active relationship with Mr. Leno to manage the client's scheduling constraints. The end result? A thrilled and loyal client.
Whether it be Los Angeles, New York, Monte Carlo or Dubai, Empire is consistently able to deliver the best local talent to maximize our clients' budgets.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
