Seal Concert for Familial Dysautonomia Benefit Event
When the Dysautonomia Foundation sought to produce their first-ever concert benefit for Familial Dysautonomia, they turned to Empire Entertainment's Not-For-Profit division to help them put on a world class show and effective fundraising event. The event began with a buffet-style reception at the Upper-West Side Asian restaurant, Ruby Foos, where the audience of 700 gathered to enjoy specialty cocktails and appetizers. The audience then moved smoothly around the corner to the historic Beacon Theatre for a video on Familial Dysautonomia featuring some of the individuals living with and affected by the disease. Upon completion of the video, guests were treated to the main attraction - a 75-minute concert performed by Grammy Award-winning singer Seal.
The Nigerian/Brazilian superstar performed a set of his greatest hits including "Crazy," "A Prayer for the Dying" and "Kiss From a Rose" which was a Billboard #1 hit from the motion picture "Batman Forever." When he played "Waiting for You" a giant heart-shaped balloon drop fell on the dancing audience. The audience included several notable attendees including Heidi Klum. After the show Seal participated in a VIP Meet and greet with sponsors and guests.
As guests left the theatre, they were presented with goody bags organized by Empire featuring products like Men's Life Magazine, HBO Yo Yo's, Bazooka Gum, Seal CD's and Familial Dysautonomia baseball hats.The event raised more than $1.1 million for this worthy cause and was an immensely positive experience for the audience, the sponsors, Seal and his band.
Empire's Not-For-Profit division focuses on serving charitable organizations with a host of event-oriented services. In addition to helping clients design & develop successful fundraising event programs, Empire also secures headline entertainers, emcees, celebrity attendees and auctioneers, provides all production, staging and A/V services, provides decor and event management and also secures sponsorships, in-kind services such as flights & hotel accommodations, live & silent auction prizes and gift bag items. Empire's Not-For-Profit division is designed to offer charitable organizations a full range of professional services to help them raise essential funds for their respective causes.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
