2nd Annual Executive Council of New York Ten Awards Program

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October 1, 2004

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For the second year in a row, the Executive Council of New York, a not-for-profit organization dedicated to fostering innovation and commerce in New York City, chose Empire to produce their Ten Awards program in New York City. This important business event was sponsored by a variety of companies including Microsoft, AT&T, Orrick, NASDAQ & Philips and was staged to recognize and reward innovation and business achievement in the New York business community.

The theme of the event was "Leadership & Innovation: Achieving Your Potential..." The Awards program was hosted by the host of CNBC's "Closing Bell with Maria Bartiromo and Tyler Mathisen", Tyler Mathisen and featured a keynote address by David Neeleman, CEO of jetBlue Airways. This year's award winners were: Robert Catell, CEO, Keyspan Energy Richard Korhammer, CEO, Lava Trading Corp. Adam Moss, Editor-in-Chief, New York Magazine Barry S. Sternlicht, CEO, Starwood Hotels & Resorts Stephen Messer, CEO, LinkShareBarbara Chang, Executive Director, Npower New York (2004 Civic Award Winner)Bruce Mosler, President, Cushman & Wakefield David Neeleman, CEO, JetBlue Airways L. Gordon Crovitz, CEO, Dow Jones, Inc. Tim and Nina Zagat, Co-founders, Zagat Survey.

For this upscale event for more than 400 attendees, Empire provided virtually all services including venue selection (Gotham Hall), staging and set design, sound, lighting, the production of 10 video roll-in packages, graphic design and all program graphic production, catering, stage management, decor, florals, logistics management, security, and signage.

Empire is a cost-effective, efficient and creative producer of business events, meetings and awards shows worldwide.

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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