National Geographic Explorer Host Lisa Ling to Host Business Meeting
When a global corporation needed a captivating news personality to host and moderate a crucial product launch for 1,200 of their sales representatives, they came to Empire Entertainment for a fresh alternative to the humdrum newscaster.Empire's suggestion, Lisa Ling, the host of National Geographic Explorer was the ideal answer. Ling provided the respectability of a legitimate reporter - she has reported from more than two dozen countries, including Afghanistan, Iraq, Colombia, Algeria, Cambodia, Vietnam, China, Japan, India and Iran, and produced eight documentaries for PBS, several of which won awards. But along with her informative, substance, Ling also exudes an appealing youthfulness that compels her audience to take notice - as she has shown on ABC Daytime's popular morning talk and entertainment program, The View, and now The National Geographic Channel.With little time to spare, Empire was able to pinpoint the perfect talent and fulfill the special requirements of this unique product launch.
Empire Entertainment is the go-to, one-stop company to negotiate, secure and coordinate the right talent for the right job.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
