Red Carpet Press Platforms for Television Stars Richard Branson & Paris Hilton
As entertainment producers and marketers alike know, the use of celebrities is one of the most effective tools to ensure wide press coverage for a product launch or publicity initiative. And one of the best ways to provide press access to celebrity superstars in a controlled setting is a carefully presented, well-managed "Red Carpet" on which celebrities can deliver interviews and pose for photos before large gatherings of press crews and paparazzi. Over the last 2 years Empire has become one of the leading companies in the field of designing, executing and managing red carpet environments. These typically are set up outside or adjacent to venues where talent are drawn to attend an event and frequently necessitate the closing of streets and sidewalks, the creation of a 'Step & Repeat' media wall which can provide brand identity behind talent, barriers and rope & stanchions to control sometimes over-zealous press and paparazzi, and an attention getting street presence including large swaths of carpet, bright lighting and sometimes set pieces and props.
In two separate recent events, Empire provided red carpet treatments to promote the Richard Branson FOX series "Rebel Billionaire" and the Paris Hilton & Nicole Ritchie series "The Simple Life." For Rebel Billionaire, Empire worked to create a simple red carpet appearance in the trendy New York Meat-packing district at the very tony SoHo House. This served as an ideal location for Richard Branson, the British billionaire founder of the Virgin brand of companies, to promote his new show. For The Simple Life, Empire created an expansive red carpet treatment at the equally happening Bungalow 8 in New York's Chelsea neighborhood. This environment perfectly suited the stunning and often controversial Paris Hilton and her sidekick Nicole Ritchie as she promoted The Simple Life. Empire provided a pink carpet to better match Paris Hilton's dress.Both events provided an ideal stage from which to provide access to the talents.
Empire is a leading production partner to PR firms and marketers looking to provide the ideal atmosphere for presenting celebrity talent to members of the press.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
