Empire's Japan Office Presents Barrage in Guangzhou China for Major Automobile Show
When a major automobile manufacturer wanted to make a big splash at a key automobile exhibition in China, the world's fastest growing auto market, they turned to Empire's new Asia office to help them secure and present the right talent. Working through the client's advertising agency in Japan, Empire was able to identify the group Barrage as the ideal talent for this program - mixing a sophisticated presentation and attention-getting music with a highly visual and non-verbal performance. Barrage are a high-energy Canadian performance ensemble that consist of multiple fiddlers backed up with the power of percussion and bass whose performances also combine dancing, head turning stage action and an infectious energy. Working with the advertising agency and Barrage, Empire was able to create the right combination of creative for this program that would draw the attention to the exhibit space and never take away attention from the vehicles being showcased to the throngs of prospective Chinese buyers.
Based on our experience in Asia and close working relationships with the talent, agency and production vendors, Empire was able to overcome challenges ranging from visas and translation issues to technical issues arising from the combination of western digital electronics and media equipment with Chinese electrical power.
Empire Entertainment's Asia division based in Tokyo, Japan has been an immense success since its founding earlier this year and has served clients from a variety of industries throughout Asia with talent, production and event services.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
