Conan O'Brien Hosts a Rare, Live Appearance at the 2005 Consumer Electronics Show
Each year the consumer technology industry comes together in early January in Las Vegas for one of the largest trade events in the world, the Consumer Electronics show. At CES, hundreds of companies come to exhibit and announce the latest in new consumer electronics technology. These include every major electronics manufacturer from around the world. Just prior to the opening of the trade exhibit, certain key companies are invited to deliver keynote addresses to attendees, industry colleagues and the press. This year one of the most closely watched players in the industry was again invited to deliver a keynote address to preview their newest products and talk about their future vision for the consumer electronics industry. For this year's keynote, Empire was asked by the presenting company to help secure and manage the appearance of Conan O'Brien, the host of NBC's Late Night, to the company's CEO onstage for the presentation.
This was an especially unusual booking because Conan O'Brien rarely makes personal appearances. For the keynote presentation, held before an audience of 1200 members of the press and dignitaries including Michael Powell, Chairman of the FCC, Conan and the executive delivered an upbeat, funny and informative presentation that included an opening monologue, an interview with the executive and demonstrations of many new products and technologies.Conan O'Brien's custom-scripted monologue was hilarious and served to loosen up the crowd. The structured interview covered all of the company's business messages and content yet still managed to remain fun for the audience who enjoyed the onstage chemistry and spontaneous moments of humor and interaction. The product demonstrations provided the audience with a fun look at the products in use, especially when Conan and the executive raced each other on a new electronic game. For this program Empire handled all negotiations, contracting and logistics including flights, accommodations, ground transportation, scheduling and liaison with Conan O'Brien and his writers and producers.
Empire is the leading provider of comedy entertainment for corporate events and are constantly delivering fresh talent for business communications projects of every kind. Conan O'Brien is a uniquely talented host and comedian who will become host of NBC's Tonight Show in 2009.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
