Empire's Not For Profit Events Division Delivers Sensational Dance Concert with Kool and the Gang
In 2004, Empire created a special division to work specifically to address the special needs of not for profits and charitable organizations. Headed by experienced producer Candace Sands, Empire's Not-For-Profit division provides all of Empire's usual services including site selection, event design, decor, talent acquisition and production, but also provides services unique to these events such as sponsorship sales & development, securing donated items and packages for silent and live auctions, and securing in-kind donations and gift bag items. Since its creation last year, Empire's Not-For-Profit division has produced several successful events for a variety of not-for-profit clients.
When Ronald McDonald House sought a producer for their Family Room Concert Benefit at The White Plains Performing Arts Center, Empire rose to the occasion and helped them produce a very successful fundraiser.The event, which was principally sponsored by HBO and attended by more than 400 guests, was hosted by Anthony Haden Guest and emceed by Shon Gables. The event featured both a live auction that was emceed by Rusty Burke, and a silent Auction that raised significant funds through the sale of packages such as:- An HBO Sopranos Package including 2 tickets to the Spring 2005 Premiere and After Party- A 7 day all-inclusive Royal Carribbean Cruise- A NASCAR Top 9 drivers signed posterThe McDonald's Gospel Choir performed an upbeat and inspirational set and was followed by a high energy dance concert with funk legends Kool and the Gang. Kool and the Gang's show included all of their hits such as "Celebration," "Get Down On It," and "Ladies Night."
Empire's Not-For-Profit division is a unique resource for charitable organizations of every size.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
