Comedian Richard Jeni and 90's Hit-Makers The Gin Blossoms for Management Meeting

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January 1, 2005

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Amidst the swaying palms and stylish cafés of trendy South Beach, Florida Empire Entertainment partnered with one of its regular corporate clients to produce their 2005 Field Kickoff Meeting. After a long day of business programming and motivational messaging, Empire helped spice up the evening's dinner awards ceremony by seamlessly integrating the comic genius Richard Jeni – currently enjoying the success of his latest HBO Comedy special – as hosting of the evening's festivities. Jeni had the audience in stitches by satirizing everything from the South Beach experience to current events, and lampooning the client's chief competitors.

The following evening, Empire further helped its client reward their employees for a banner year in 2004 by presenting 90s hit-makers, The Gin Blossoms (whose hits include "Hey Jealousy" and "Found Out About You"), who quickly had the 1500-strong crowd shaking all three floors of Miami's hot, hot Club 1501. Numerous members of the traditionally reserved audience joined the band on stage, dived into the crowd, and offered their cell phones up for Blossoms' lead singer, Robin Wilson, to croon into. When the Blossoms finished their set, DJ David Chang kept the house rocking into the wee hours.

Empire is a leading provider of high-energy entertainment to fire up sales forces and management groups alike during the traditional January kick-off meetings held by every industry.

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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