Premiere Party for Harry Potter II

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November 1, 2002

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When Along Came Mary Productions sought creative and production assistance from a New York-based resource to help with the production of the premiere of Harry Potter and the Chamber of Secrets at Cipriani, 42nd Street, they turned to Empire. For this magical event, Empire conceived of and created thematic activity stations for the children who attended the event. The stations included the following:- A Magic Potion Bar: Children created their own potions by pouring different colors of kool-aid powder from test tubes into a cup and mixing it with ginger ale. It was then stirred with a glowing straw and finished off with a lighted ice cube and magical dust. -A Magic Wand Decorating Station: Children were given Styrofoam wands and decorating materials such as stars, moons, glitter, jewels and many other sparkly items to create an exciting and unique wand to take home and practice their spells.-A Mandrake Planting Greenhouse: At this station, guests put on aprons, gardening gloves, and ear muffs (to protect them from the mandrake's fatal cry) and were given terra cotta garden pots to decorate. Once the decoration was complete, our costumed staff helped guests replant a mandrake (fictitious plant children learned about in the film) in their newly decorated pot, gave them growing/maintenance instructions and placed it in a cellophane bag for guests to take home and watch it grow. The heavily attended event which included appearances by all of the film's stars, was wildly successful for client Warner Brothers.

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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