Headline Concert with Superstar Huey Lewis and the News for Commerce Bank
In November 2001, Empire Entertainment once again produced 80's and 90's superstar act Huey Lewis & The News at the Mark Etess Arena in the Trump Taj Mahal Resort & Casino, Atlantic City, New Jersey. This fabulous 75-minute headline performance was sponsored by Commerce Bank for The League of Municipalities. The band played a greatest hits concert which included songs such as "Power of Love," "Heart of Rock N Roll," "Hip to Be Square," and "If This Is It" among many others. The event was a huge success for the audience of over 5,000 who were dancing and singing along before the first few songs were over. Empire was responsible for contracting the talent, and handling all logistics and production including image magnification via giant video projection screens. The event concluded with an enormous balloon and beach ball drop organized by the client.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
