Circus of the Future for Global Financial Services Firm Management Meeting
Empire was engaged by one of the world's largest corporations to provide their worldwide management meeting with thought-provoking entertainment for their final night gala.The creative mission laid down by the executive team hosting the meeting was to create 'Something new, young, different, and forward looking...' Because of the global and senior level nature of the audience, the event created would have to appeal to some of the most sophisticated people in the world representing countries from every region of the globe. Accepting this challenge, Empire rapidly mobilized and worked in close creative collaboration with the client for many months to create and produce a 'Circus of the Future.'
This once-in-a-lifetime show included performances by nearly 50 unique artists including Antigravity, Le Clique, Michael Moschen and Penn & Teller. The tented production integrated state-of-the-art lighting, sound and special effects technology and was supported by the efforts of a technical crew of over 100 people.For this grand undertaking, Empire planned, supervised and executed every detail from creative development, site selection, tent construction (using one of the largest free span tents in North America), seating design, decor, and production design to scripting, talent booking, special effects design, onsite direction and production management. The results of our months of work were described by the client as '...the subject of great discussion and acclaim...' and '...One of the most successful events ever staged...'
Empire is a leading producer of original productions and made-to-order, one-of-a-kind events.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
