Empire Helps NTDTV to Produce Their Second Annual Shen Yun Chinese New Year Gala Worldwide Broadcast
When NTDTV sought to produce their second annual Chinese New Year Gala event, they again turned to Empire who served as Consulting Executive Producer for the live event and global broadcast into over 200 million Mandarin-speaking homes around the world. Empire oversaw a production team of dozens of individuals and over 400 performers to present a smooth running, sold-out gala event at the Theater at Madison Square Garden. Attended by more than 5000 guests, the Gala (conducted in both English and Mandarin) included dozens of acts such as famed Chinese tenor Guimin Guan, The Empire Brass Quintet, the National Taiwan University of Art Dance Ensemble, soprano Min Jiang and the Ying Tang Lions and Dragon Troupe among many others.
The gala program took place on an enormous stage decorated with lanterns, columns and featured an enormous rear wall projection screen with animated graphics and video that set the scene for each artist perfectly. Empire's high level production guidance on this program included venue selection and contract negotiations, the development of a staffing, logistics and communications plan to coordinate the efforts of hundreds of workers and vendors on a demanding schedule, providing direction and oversight in the areas of production management and stage management and providing legal, financial and sponsorship advice throughout the course of the project. The resulting gala was a hugely successful event and the program began worldwide broadcasts and webcasts three days following the live event. NTDTV is a unique, independent broadcast network that provides Mandarin language programming around the globe. NTDTV's programming is available in tens of millions of homes in the People's Republic of China via satellite.
Empire acts as a consultant to and production partner for a variety of major televised entertainment projects each year worldwide.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
