Empire Delivers Don McLean American Pie
When the CEO of a top beverage company sought to entertain his top executives, they turned to Empire to deliver the right, all-American entertainment. The event was to be held at a private home in Greenwich, CT, just before the Thanksgiving holiday. The entertainment was to be an after-dinner surprise for an intimate group of fewer than 30 top executives. To meet this challenge, Empire was able to deliver iconic American singer / songwriting Don McLean to perform with just guitar and keyboards. Empire also designed a professional sound & lighting installation that would work inside the intimate environment. McLean performed his well-known hits "American Pie" and "Vincent" as well as 5 or 6 other songs that also included a new song, which he had recently written for his daughter. To the guest's delight, Don McLean played longer than he was contracted for, interacted with the crowd and encouraged them all to join him for a group sing-along along on "American Pie". The attendees were thrilled with his performance.Whether for the largest events for hundreds of thousands of people, or for intimate settings, Empire can provide the right entertainment solution.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
