Empire Delivers Former Director of the Central Intelligence Agency for High Level Executive Briefing

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February 1, 2005

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When the CEO of one of the world's oldest and most respected insurance companies sought a speaker for an extremely high level management group meeting, his company turned to Empire Entertainment to identify and secure the right speaker. Empire was able to deliver George Tenet, the recently retired Director of the U. S. central Intelligence Agency, to deliver a fascinating look at the geopolitical situation as it stands today in a riveting 45 minute speech. This was one of the very first bookings that George Tenet took upon leaving office. Tenet provided the management team with real insights from his unique perspective as the man at the center of U. S. intelligence for many years.

After the speech, Tenet made himself available for a lively question & answer session in which guests could receive their own briefing on the current state of world affairs from the U.S.'s foremost spymaster. In the words of the client, George Tenet was: "A smash success. Everyone enjoyed his candor , openness and intelligence. He fielded questions for at least 30 minutes after his speech. My CEO wasecstatic with his performance."

Many corporate clients around the world turn to Empire to provide the world's leading expert voices from all walks of life to inform, educate and entertain their management audiences.

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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