Winter Wonderland Party Featuring the Stars of Syndicated Television
For the third straight year, the Syndicated National Television Association turned to Empire Entertainment to help them close their day of presentations to the New York advertising community with an amazing, star-studded party. The Syndicated Network Television Association, whose members include Buena Vista Television, King World, NBC Universal, Paramount, Tribune Entertainment, TwentiethTelevision, Warner Brothers, MGM and Entertainment Studios, again chose Empire Entertainment to produce their main event, a dinner and cocktail event that followed their day of presenting their 2005 programming offerings.
The event, which took place in the ballrooms & foyer of the New York Grand Hyatt, was designed to fulfill the client's vision of a winter wonderland. Empire worked with designer Michael Kowalski to create a cool winter vision that heated up into the hot party of the Upfront season. Upon arrival, guests walked into the ballroom, which had been mostly re-carpeted in white. The first vision was a colonnade of tall, silver birch trees lit in blue and white that led to a giant towering ice sculpture. A giant white curtain served as a wintry backdrop. Throughout the space large, white bars, white table settings and chair covers, white stages and furnishings decorated with white floral arrangements lit with winter blue completed the winter vision.
On one stage pianist Bill Graves performed on a white piano, and on another DJ David Chang laid down a dance track for the evening behind a white DJ console. A vodka bar staffed by female vodka specialists served a selection of dozens of vodkas by pouring them through a giant, ice vodka luge track. Empire also provided a 4-screen video projection system that ran changing slideshows of the various programs being promoted by the partner companies and also served to put guests on the big screens while they mingled with the various television stars attending. The 600 - 800 attendees ate, drank, danced and mingled with some of the hottest stars of syndicated television including Ellen Degeneres, Tyra Banks, Regis Philbin, Chris Matthews, Tony Danza and many others.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
