Empire's Japan Office Helps NTT Docomo Market a New Mobile Phone With Humorous Film Project
When Hakuhodo DY Media Partners (an affiliate of Hakuhodo - Japan's 2nd largest advertising agency) contacted Empire's offices in Tokyo, Japan to help them create and develop concepts for a series of short films that their client NTT Docomo (largest wireless carrier in Japan) could use as the central piece for the launch of the stylish new Sony premini-II phone, Empire knew exactly what to do.Working with the client, Empire identified and contracted Jordan Rubin, an accomplished comedy writer for such comedy television shows as Comedy Central's "The Man Show" & "Crank Yankers" and NBC's "Last Call with Carson Daly," to develop concepts for the series of vido shorts.
Empire then helped to translate the comedy and worked with a Japanese director, writer and local production team in Tokyo to localized the humor for the campaign. The comedic shorts focused on both style and comedy and helped make sales points about the stylish Sony premini-II phone. The short movies were launched in serial volumes to maintain interest throughout the launch period of the new phone. To view the clips and see Jordan Rubin's profile, visit http://premini.tv
Empire Entertainment's Tokyo office is a fast growing resource of talent, speakers and integrated production and creative services for Japanese clients earching for talent from outside Japan as well as for all corporations looking to execute projects in Japan, China, Korea and throughout Asia.
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