Empire Produces Bon Jovi in Boston for a Major Corporate Event
When a leading Fortune 500 firm wanted to treat its employees and strategic partners to an unforgettable arena concert, it called on Empire to secure the notoriously hard-to-deliver, Platinum-selling act - Bon Jovi.After a lengthy meet-and-greet that saw company VIPs chatting casually with Hair Band royalty, Jon Bon Jovi, Richie Sambora and the band hit the stage of Boston's Agganis Arena and launched into a solid 90 minutes of hits that included "Living on a Prayer," "Wanted Dead or Alive," "Bad Medicine," "You Give Love Bad Name," "I'll be There For You" and many others.The band's high energy onstage antics had row upon row of esteemed executives behaving like frantic teenagers.
After the show, VIPs trickled backstage for a post-show "hang" with the 100-million album selling superstars.As if that wasn't enough star power, Bill Belichick, the two time Superbowl winning coach ofthe New England Patriots, also joined the backstage party. Truly a night to remember.
Empire Entertainment is the world's leading producer of top name headline concert acts for corporate meetings & events.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
