Empire Produces International Superstar Seal in Copenhagen
When a certain a Fortune 500 firm with global presence wanted to wow its European division's diverse audience with a precedent-setting concert, it called on Empire to help them source a contemporary, affordable concert act with undeniable Euro-appeal. Empire put its research and relationship skills to work and found a perfect, routed opportunity for international chart-topper SealWhen Seal hit the stage, the multinational crowd went mad. Almost 5,000 attendees wandered to the show along the misty cobblestone streets of Copenhagen, arriving at the Forum — one of the city's premier venues — for cocktails and dinner before Seal took the stage.
The audience stood shoulder to shoulder throughout a high energy show of almost 90 minutes, dancing and singing along with the pop-star as he performed all of his hits along with a couple of cover tunes. Following the show, Seal graciously gabbed with VIPs for almost 30 minutes before gathering his lovely wife, Heidi Klum, and heading back to the hotel. Empire's client, indecisive before the concert about whether to have a follow-up concert the following year, has vowed to make it an annual event.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
