The B-52's Literally Rock the House at a Business Partner Celebration Event
When a major technology company wanted to provide a party-oriented send-off to a large group of their business partners, they turned to Empire Entertainment to secure and produce the right entertainment for their partner celebration event.
Empire presented the client with a variety of recommendations and options for party bands and worked with them to ultimately secure 1980's party super band The B-52's to headline the party.
The B-52's were the ideal choice for this audience because of their large catalog of dance-oriented hits, their irreverant and energetic stage show, and because their internationally-known music and demographic appeal perfectly matched this audience of 30 and 40-something technology employees. Moreover, Empire had worked with the B-52's on many past occasions and were confident in their abilities to ensure a successful event.
When the B-52's took the stage at the Minneapolis Convention Center, the audience immediately began dancing to hits that included "Love Shack," "Rock Lobster", "Roam," "Strobe Light," "Private Idaho" and "Planet Claire" among others. Original band members Fred Schneider, Kate Pierson, Cindy Wilson and Keith Strickland were supported by keyboards, bass, guitar and drums and performed in perfect form.
From the moment the band took the stage, the audience of almost 4000 people dancing caused the entire floor of the convention center to bounce gently, causing lighting trusses to sway and images of the band on a series of enormous screens flanking the stage to shake. The bouncing floor was felt by all including the band on stage who had fun with it.
The show was an amazing success with the audience calling wildly for encores as the band left the stage. This was one corporate event where the band and the audience truly rocked the house.
Empire is a leading producer of major business events and wild parties for audiences of just a few people to up to thousands of guests.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
