Empire Produces Maroon 5, Hootie and The Blowfish and Others at an Extraordinary Wedding Celebration

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July 1, 2005

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When a well-known figure in the financial services world chose to get married in picturesque Sundance, Utah, Empire Entertainment was called to plan, design, manage and execute the concerts and production for a spectacular three day extravaganza with approximately 200 guests. The Salt Lake City Tribune dubbed the affair "Wedding of the Year".

On the first evening, Empire delivered and produced contemporary rock act Maroon 5 (winner of the 2005 Grammy for Best New Artist), who performed an upbeat set that included all of their hits just hours before they flew to Philadelphia to perform at the global Rockfest Live 8. Maroon 5's set was customized for the bride & groom to include a romantic cover of the Beatles song, "If I Fell". Maroon 5's performance took place at sunset in an open meadow surrounded by soaring mountains and 40 foot pine trees. Empire's lighting designers added drama to the surroundings by adding smartly placed lighting instruments with colored gels to, and beneath, the Pine Trees and meadow circumference, and the managing power connections and distribution for the accompanying barbeque, dinner band and mechanical bull ride.

Following the outdoor wedding ceremony on the next day, Rockin' Dopsie, the New Orleans Zydeco band, performed while the guests sipped cocktails outside the Screening Room at Sundance Resort. The party continued as guests moved to the reception hall and boogied between courses to a 15-piece dance orchestra, flown in from New York. The band performed on a custom deck builtover a flowing stream, outfitted with a dance floor including western style décor, such as leather sofas, native American tapestries and coffee tables.Following dinner the guests were again treated to special concert, this time by Hootie and the Blowfish, who performed on a custom stage built over a flowing waterfall. Empire's lighting designers again transformed the environment by adding strategically placed colored gels and up-lightingsurrounding the waterfall, as the guests danced and sang while enjoying wine, champagne and spirits.Following Hootie's performance, the guests went into a dance frenzy into the wee hours of the morning, as DJ David Chang mixed together a masterful play list, ideally suited for the the audience demographic.

On the following morning Empire helped wrap the weekends' festivities by producing the Soul Rebels at a Cajun Brunch, as guests filled their bellies with Jambalaya, Crawfish Etouffee and Bread Pudding.For this unique wedding celebration, Empire's Private Client Services division provided entertainment booking & contracting, logistics management, power distribution, lighting design, staging, sound, labor, generators and power distribution. Empire met and overcame all unforseeable challenges to ensure that this event ran smoothly and came off without a hitch.

Empire's Private Client Services division is a leading producer of high-end events for the most discerning of clients. Whether it be a wedding, anniversary, special birthday, bar mitzvah or a personal celebration of any kind, Empire can transform a mere party into a legendary production thatwill be remembered for a lifetime.

A modern event space decorated with greenery, featuring sleek tables and chairs with a Microsoft Connect() sign.

Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.

A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.

Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.

Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.

To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent

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