Empire Entertainment Produces Australian Rock Group Jet at Outdoor Business Event in Atlanta, GA
This Summer, at one of the largest annual corporate events held in America, Empire had the privilege to book, contract & manage several elements of entertainment & content for one of the world's largest global corporations. These included a spectacular opening meeting sequence staged by director Andy Bew and featuring aerialist/acrobatic troupe Antigravity with Classical Crossover superstars, Bond, Olympic gold medalist and the fastest human alive, Michael Johnson, DJ / Model Sky Nellor, House Band The Rupert's Orchestra and host / emcee Rodney Sherwood among others.But the entertainment highlight of the multi-day conference was an outdoor concert by Australian hard rock group, Jet. This band, led by brothers Nic & Chris Cester, are best known for their U. S. breakout hit "Are you Gonna Be My Girl" which was featured in the original Apple iPod commercials and was the first season theme song for HBO's series, "Entourage."
Empire was able to negotiate a deal with Jet that allowed them to fly from Los Angeles, where they were in the studio recording at the time, to Atlanta to perform for a young business audience, thousands strong, from around the globe.The band performed in an outdoor amphitheater at the Six Flags amusement Park. Although it was a hot Atlanta night where the temperature reached into the 90's, the heat didn't begin until the band tore into their high energy set which was a combination of AC/DC, the Rolling Stones and the Ramones.The band delivered a powerful performance that included their hits "Are you Gonna Be My Girl," "Get What You Need" and "Cold Heart Bitch" and also a first time-ever live performance of a new song from their forthcoming album. At one point during the show, One of the band members climbed atop the speaker stacks Johnny Ramones-style to play a blistering guitar solo. The audience went wild.The band blew away the audience who responded with cheers long after the band had left the stage for their ovenight flight on a chartered Jet, back to the studio on LA for the following day.
Empire is the leader in securing contemporary musical talent for business meetings and events.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
