Empire and CBS Create Novel Street Marketing Event for 'Survivor: Guatemala'
When CBS Television Network needed an exciting and creative way to promote the premiere of "Survivor: Guatemala", they partnered with Empire Entertainment to create and produce a unique street marketing program in the heart of New York City.As the Mayan Pyramids are one of the defining icons of Guatemala, Empire and CBS collaborated on the creation of a twenty-five foot high Mayan pyramid on Fence Island in Times Square within which members of the public would be invited to participate in a number of "Survivor" style challenges to win DVD sets and other promotional items.The Pyramid structure was open on three sides so that the activities could take place on a stage platform that would be highly visible to the public. Empire designed the stage to mimic the appearance of the famed "Tribal Councils" on the tremendously successful "Survivor" series.A stone-encircled working faux-fire pit was surrounded by actual tree-stumps that participants used as stools as well as tiki-torches, palm trees, and boulders. A ramp leading up to the stage and the surrounding area was covered with sod to give the area a more authentic Guatemalan appearance.
Hundreds of "Survivor" fans from around the country lined up to participate in the onstage challenges which included trivia contests based on previous seasons of the program, as well as other games inspired by the hit show. As on the show, participants were "voted off" of the councils based on theirperformance, until only one "Survivor" was left standing.The mock councils were hosted by Eddie Brill of "The Late Show With David Letterman" as well as a number of the most popular cast members from previous seasons of "Survivor" including "Boston" Rob Mariano and Ethan Zohn. "Survivor" host Jeff Probst was on-hand to sign autographs and mingle with fans, as were previous cast members including Rupert Boneham, Tom Westman, and Jenna Morasca.
It was an exciting day for Survivor fans, as is Thursday, September 15th when "Survivor: Guatemala" premieres on CBS at 8:00PM. Empire and CBS will partner together again on a speed-dating event at Vanderbilt Hall in New York City on September 29th to promote the new sitcom "How I Met Your Mother", which premiers on CBS on Monday, September 19th at 8:30PM.
Empire Entertainment is a leading street marketing / promotional / press event production company with unparalleled experience in designing and managing experiential marketing events worldwide.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
