Empire Delivers Robin Williams, The Desperate Housewives, Common and Others for Major Meeting
Empire brought its automotive industry skills to bear this Fall in connection with booking talent for a National Announcement Show for one of the industry's leading firms. For this top-secret meeting, over 6000 dealers from around the country and executive management from all over the world gathered together to look at the forthcoming models and to prepare for the coming business year.The show was bookended with performances by alternative pop sensation Lifehouse, and hosted throughout by the incomparable Robin Williams, who tore the house down with his fast-paced, hyperkinetic comedy, zany impressions and event-customized material.
Empire worked with the client to enhance the reveal of their urban-oriented product line by arranging for a customized hip hop collaboration featuring Common and Mos Def, backed by the 60 piece Dakah Hip Hop Orchestra, outfitted in all white.Luma, one of the most versatile performance troupes available for corporate applications, enhancedthe reveal of another client product line, with a visually stunning custom application of their black light performance art.As if the forgoing was not enough for a 90 minute experience, the gathering also featured two product-oriented industrial films, one of which featured three of the Desperate Housewives, and the other featured Whose Line Is It Anyway star, Greg Proops.For this annual program, Empire secured and contracted all of the above talent, managed all logistical artrangements and provided support for the crerative and production integration.
From speakers to musical artists, from comedians to theatrical talent, Empire is the corporate events indutry's leading one-stop-shop for all types of talent and speakers.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
