Fortune Magazine's 75th Anniversary Celebration
When one of the world's most respected and established publications, Fortune Magazine, celebrated its 75th Anniversary for its major advertisers in New York City, they turned to Empire Entertainment to help design, produce and execute a signature event for this very special occasion.Empire collaborated with Fortune's event marketing team to create an event that would reflect the values and traditions of the 75 year old brand and utilize imagery from the period of it's launch in 1930. The event would also need to provide a contemporary, relevant and entertaining experience for the guests that would project Fortune Magazine's contining vitality.The Mandarin Oriental Ballroom served as the perfect location for the party with it's art deco design and incredible views of Central Park and the New York City skyline.
In addition, Empire installed and lit a series of standing displays depicting classic Fortune Magazine cover artwork and bountiful arrangements of calla lillies. The party featured music by the Stingers, a 10 piece R&B Motown band, and a series of performances by acrobatic / aerial troupe Antigravity®. Guests were amazed by their skill and flawless performances. The final Antigravity® performance segment led by the "famous jumping boots," segued into remarks from the evening's host to a dance set by the Stingers who kept the crowd on their feet.Towards the end of the party, Empire opened the doors to yet another section of the ballroom to reveal a Diamond décor themed lounge. All white lounge furniture, glowing cocktail tables, diamond inspired decorations and Fortune Magazine branded pillows were all draped in blue lighting to create a cool and modern ambience. To top it off, sexy world music DJ Donna D'Cruz spun an incredible set of dance music for two hours on her customized diamond studded DJ façade. For this event Empire provided all decor and design, lighting, staging, sound, talent booking and coordination, onsite logistics and production management.
When the world's most respected brands celebrate their anniversaries, they turn to Empire Entertainment to do it right.Photos courtesy of Martin Nystrom Photography
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
