After-Concert Party For Santana Celebrating Release of Newest Album
When Arista Records and Clive Davis wanted to throw a party to celebrate the release of Carlos Santana's latest album, "All That I Am," they turned to Empire Entertainment to pull together a terrific event on short notice. The event took place in the ornate Grand Ballroom of the Manhattan Center, located directly above the Hammerstein Ballroom. The party immediately followed Santana's concert downstairs. The late night lounge-style event was presented by Carlos Santana's recording label, Arista Records and was also sponsored by Real Networks music download service, Rhapsody.
The event featured a press room for interviews and photographs with Carlos Santana, Clive Davis, Anthony Hamilton and other Arista recording artists, a giant central bar surrounding towering palm trees, ottoman seating, square cocktail hi-tops, video projection of collected footage from Santana's career and lighting design by Empire's client that perfectly complemented the hundreds of red, yellow and white candles that glowed on every surface. The soundtrack of assorted work from Santana's career set the right mood for the event as guests chatted and mingled to the sounds of "Oye Como Va", "Black Magic Woman" and other Santana hits.The event was a complete success and Empire helped to design, plan and implement all aspects from security and decor to catering, production and room layout with less than one week's notice.
When the biggest names in entertainment choose to entertain themselves, they call Empire Entertainment.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
