AIDS Fundraiser with Alicia Keys, Bono, Paul Simon, John Mayer, Usher and Others
Keep a Child Alive is an innovative, fast-growing charitable organization that raises money and awareness to provide anti-retroviral drugs and programs to children with HIV/AIDS in Africa. Keep a Child Alive takes a powerful, activist approach to its mission: To provide funding for ARV treatment and surrounding services for children and families To fund nutritional projects where necessary in clinic sites, To provide funding for the training or employment of health care workers, To build and scale up sites where ARV treatment can be made available, To fund sites where AIDS orphans can be cared for and to engage the public directly in the fight against global HIV/AIDS. Keep a Child Alive has raised considerable program funds and awareness though various media programs to combat this catastrophic health crisis in Africa.
Empire Entertainment was honored to again have the opportunity to produce Keep A Child Alive's annual fundraising event, "The Black Ball" in 2005.This year's event was scheduled as the closing event for the Time Magazine Healthcare Summit at the Rose Hall at Jazz at Lincoln Center in the Time Warner Building. This is a prestigious program that included speeches and workshops with speakers such as Bill Gates, Bill Clinton, Dr. Jeffrey Sachs, Bono and Paul Farmer among many others. For this extraordinary event, Empire served as overall event producer and was responsible for all program aspects working alongside Keep a Child Alive and in collaboration with many wonderful event partners and donors.
The event began with a stunning cocktail reception in the Rose Hall Atrium. The cocktail reception featured projections of image campaigns, elegantly lit collections of African art, floral designs using all native African flowers and plants featuring King Proteas, and a soundtrack of African music. Great Performances handled the catering and featured a custom "Triple Drug Cocktail" utilizing sponsored Belvedere vodka.Following the cocktail reception, 380 guests entered the spectacular Allen Room for an elegant, seated dinner. The tables for this dinner were designed by Helena Lehane and featured smoked glassware, black silverware, textured African-style linens and hurricane candle groupings.
A diverse group of celebrities attended the dinner including Clive Davis, Jessica Alba, Jamie Foxx, Rosie Perez, and many others. Following the dinner and a 2nd cocktail seating, approximately 1,000 guests entered the Rose Theater for an extraordinary program and concert. Whoopi Goldberg emceed the program, which included speeches by Eileen Naughton (President of Time Magazine) and Leigh Blake (Founder of Keep a Child Alive). Natasha Richardson, Cynthia Nixon (Sex in the City), and Jeffrey Wright presented awards to Michael Weinstein (President of the AIDS Healthcare Foundation), HBO (to Executive Vice President Richard Plepler) and Kim Nichols (Executive Director of the African Services Committee.) The program also included a poetry reading by 18-year-old poet Shacoya V. Harts, and a dance & song performance by Erika Rose.After the speaking program, Alicia Keys and her band took the stage and began an incredible concert program.
The 90 minute concert, supported by visual projections by Earle Sebastian, included solos by Alicia Keys and duets with other amazing artists. Some highlights were Alicia Keys and John Mayer dueting on "A Little Help From My Friends," the song "Sorrow Tears and Blood" with Femi Kuti and Common, "Ain't Got You" and "Can't Help It" duets between Alicia Keys and Usher, an incredible performance of "Homeless" by Paul Simon with the Agape Children's Choir, a choir of AIDS orphans from South Africa, and additional duets between Alicia Keys and Baaba Maal on "African Woman" and a final duet with Angelique Kidjo on "Afrika" to close out the show.The high point of this incredible show was a duet between U2's Bono and Alicia Keys on the Peter Gabriel / Kate Bush song "Don't Give Up (Africa)" For more information on the 2005 Black Ball visit: http://keepachildalive.org/kcaAtWork/index.php?p=BlackBall2005
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
