James Taylor for a Public Charity Concert sponsored by ShopRite LPGA
When ShopRite LPGA sought to create an innovative and large-scale fundraising event to benefit a series of New Jersey charities, they turned to Empire Entertainment to help them achieve their goal. Their objective was to create a novel, hybrid concert event which would be publicly promoted with public advertising and tickets sold to the general public, but for which all of the proceeds would to benefit four charities: AtlantiCare Regional Medical Center, Shore Memorial Hospital, Gilda's Club of New Jersey and the Ruth Newman Shapiro Cancer & Heart Fund. The concert event would have to be on a large scale - with a gross potential at or above $1 million dollars. The concert would also need to be held in Atlantic City and, because the client was looking for an activity that would take place approximately six months from their huge LPGA Golf Tournament event at the end of May, the concert would need to take place at the end of the year and feature an artist who was in a sense 'Christmas-proof ' and would be able to deliver the large scale crowd an event like this would demand.
Working closely with the client over almost an entire year, Empire steadily negotiated with and ultimately secured superstar recording artist and 2005 MusiCares Man of the Year, James Taylor.The concert was held at the Boardwalk Hall in Atlantic City, New Jersey, an historic renovated venue that seats more than 12,000 people. Empire worked closely with the client, James Taylor's management and Boardwalk Hall to oversee every element of the production including ticket scaling, seating kills, on-sale strategy, marketing & promotion, concert production, logistics, signed James Taylor memorabilia, merchandising, music licensing royalties and budget management. In conjunction with the concert a cocktail reception and a post-show meet & greet with James Taylor and high roller sponsors and guests were held.The concert drew almost 8,000 attendees. James Taylor performed nearly a two hour show comprised of holiday songs and his hits including "Fire & Rain," "Handyman," "Sweet Baby James," "How Sweet It Is," and "You've Got a Friend" among many others. The concert was thoroughly enjoyed by all of the attendees and represents an innovation in fund raising events by ShopRite LPGA where a purely commercial entertainment served several charitable organizations.
Empire Entertainment is proud to have served as producer for this successful and innovative charitable concert event.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
