Empire Helps to Produce a Star Studded Party in Moscow's Red Square
When one of Russia's largest energy companies wanted to throw a spectacular year-end event, their Netherlands-based producers contacted Empire Entertainment to deliver the appropriate host.The event took place at the historic Rossia Concert Hall, just steps away from Moscow's Red Square. The dinner and performance, held for an audience of approximately 650 of Russia's wealthiest and most powerful people, featured performances by Sarah Brightman, Jem, Fuego!, and Pink along with her laser effects, video and a spectacular fireworks display in a very snowy Red Square.
With so many program features and so much talent, it was important to find the right host who could keep the evening's flow moving, deliver physical humor that would transcend the language barrier and be recognized by the audience. Actor Jim Belushi fit the bill in every respect. His legendary physical comedy abilities, his willingness to perform Blues Brothers songs to track, and the fact that he is highly recognized in Russia due to some of his motion pictures like "K-9" and "Red Heat", made him the ideal candidate. Jim Belushi worked with co-host Yelena Hanga, a Russian-American who is also a television personality in Russia, and together they were able to set-up the jokes and translate all of Jim's humor to the appreciative audience.
The spectacular evening, whose attendees included entrepreneurs, politicians and notable Russian business figures, ended with Jim Belushi getting everyone on their feet and dancing as he performed "Sweet Home Chicago" and led them in a final champagne toast before guests went outside for an amazing fireworks show in Red Square. For this program, Empire contracted Jim Belushi, handled all logistics and visa needs, facilitated the development of creative and script, and stage managed the hosting segments.
Empire is a leading provider of talent for events around the globe.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
